DECODING THE LUXURY BRANDS' PRICE HIKE, AMID THE PANDEMIC - By

By A Mystery Man Writer

#BOX_INFORMATION_MOTH_PAGE_SHOUXIE# 23,2024

Covid 19 has savaged the global economy brutally, crushing the consumer demands of luxury goods. Many iconic labels and brands such as Roberto Cavalli, Diesel, J.C. Penney, Forever 21, to name a few have already filed for bankruptcy under chapter 11 where they are seeking to operate their few stores and in the meanwhile come up with a reorganization plan to clear the roaring debt. In the middle of squeezed disposable income of the consumer, a few of them, for

Luxury brands have bumped up prices multiple times this year to recoup lost spending caused by the Covid-19 pandemic. The strategy has an expiration date.

DECODING THE LUXURY BRANDS' PRICE HIKE, AMID THE PANDEMIC - By

Increasing prices in Covid-19? Chanel, Louis Vuitton show it works

Gen Z-led strategies begin to pay off for brands, and investment in brick-and-mortar stores and tech talent remains key in the latest Vogue Business Index.

Vogue Business Index: Louis Vuitton takes the lead from Chanel on

A limited digital operation and high exposure to fragrance and beauty were among the factors that held the French giant back last year. But sales have since returned to growth over pre-pandemic levels and the company has no intention of selling its fashion online.

Chanel Sales Bounce Back After Heavy Pandemic Hit

These Luxury Brands Increased Prices After Lockdown

The rising cost of a Hermès Birkin has less to do with inflation and more to do with branding (and Covid-19) than you might think – here’s why luxury brands are boldly charging more than ever

The real reason Louis Vuitton and Chanel are raising their prices

Top-tier brands like Chanel and Louis Vuitton are hiking prices in what looks like a bid to pad margins, cushion the impact of lower sales volumes and capitalise on the China rebound.

Why Luxury Brands Are Raising Prices in a Pandemic

With shopping almost at a standstill, luxury retailers such as Valentino are finding their prime real estate is becoming a drag on the company balance sheet.

Fifth Avenue is going out of style for luxury retailers, as

Luxury Gets More Unaffordable As Prices Hike During Crisis

French luxury groups to highlight sector's resilience as demand

A blistering rally in luxury goods stocks this year powered by international demand, particularly from China, has taken a hit, wiping out more than $30 billion from the sector on Tuesday.

Luxury Stocks Lose $30 Billion in One Day on Demand Fears

STORY: A post-lockdown spending splurge looks to be cooling off. Luxury bellwether LVMH said late Tuesday (October 10) that its sales were up just 9% over the third quarter. That was a slowdown on previous periods. The company said growth levels were going back to historical averages after three “roaring years”. LVMH owns labels including Louis Vuitton, Dior and Tiffany. It’s the world’s biggest luxury goods firm, and closely watched as a gauge for the whole sector. And it doesn’t seem to be immune to soaring inflation and global economic turbulence. Demand for high-end goods has cooled in the U.S. and Europe, where consumers are battling steep price rises for all kinds of products. In China, the economy has proved slower than expected to bounce back from restrictions.A stronger euro also hurt, cutting the value of the France-based firm’s sales in the U.S.However, one analyst described the latest earnings figures as “good enough” to support LVMH shares. They’ve lost around $100 billion in value since April, as investors lowered their hopes for the luxury sector. The slide saw LVMH unseated as Europe’s most valuable firm, losing its title to hot Danish anti-obesity drug maker Novo Nordisk. The next big test for the luxury sector will come on October 24, when numbers are due from Hermes and Kering, owner of Gucci and other brands.

LVMH growth cools as post-lockdown splurge fades

While price hikes from brands like Hermès and Chanel have increased demand for their products, others, such as Victoria Beckham, are lowering theirs. We look at the forces shaping the cost of luxury.